One of the greatest missed opportunities with B2B email marketing is not utilizing this amazing channel to build a real relationship with your readers.
By keeping your emails corporate and formal, you risk treating your subscribers like just another cog in the machine.
By not embracing storytelling, or turning ordinary, dull business talk into entertainment…
You risk looking just like most other businesses (and not standing out from the inbox pack).
Using a combination of unique storytelling, educational-focused emailing, and most importantly... entertainment methods… I’ve helped my B2B clients turn their email list from an unused asset, hidden deep on their hard drives, to one of their most profitable marketing channels.